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Stand out from the crowd with your new favorite vodka seltzer. Featuring the daring artistry of creatives like Andy Warhol and Playboy's commitment to the pursuit of pleasure, Play Hard Seltzer invites you to express yourself and discover the extraordinary. We invite you to embark on this playful adventure with us.
APPLE PRICKLY PEAR
Crisp apple notes meet the subtle, sweet character of prickly pear for a harmonious and fruity taste.
GRAPEFRUIT YUZU
A refreshing blend of tangy grapefruit and zesty yuzu, creating a bright and citrusy flavor experience.
PINEAPPLE PASSION FRUIT
A delightful combination of sweet pineapple and tropical essence of passion fruit.
MANGO DRAGON FRUIT
A tropical fusion of ripe, juicy mangoes with the unique, vibrant flavor of dragon fruit.
Meet your newest obsession: PLAY HARD Vodka Seltzer (12 oz, 4.5% ABV, GF Vodka). Inspired by the bold artistry of creatives like Andy Warhol and Playboy's commitment to the pursuit of pleasure, PLAY HARD invites you to dive in, express yourself, and discover the extraordinary. Each can embodies the legacy of those who dared to Play Hard, so with every sip, we toast to your individuality and invite you to embark on this playful adventure with us.
Explore the collection with two cans of each flavor: Apple Prickly Pear, Pineapple Passion Fruit, Grapefruit Yuzu, and Mango Dragon Fruit.
Purchase Requirement: Minimum Quantity of 2
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
THE PLAY COLLECTION
Feeling Playful? Pick your pleasure between four premium crafted flavors — or try them all.
Voted #1 Best Date Night Seltzer
"Truth of the matter is that PLAY HARD, well, goes hard. The Grapefruit Yuzu flavor is legitimately great, a breath of fresh air in hard seltzer form; light and delicious without an unpleasant aftertaste."
AskMen
“Playboy Spirits Is Coming For All The White Claw Parents Out There”
Ryan Britt / Fatherly
"The colorful ready-to-drink line is starting with four flavors including mango dragon fruit, grapefruit yuzu, apple prickly pear and pineapple passion fruit...entering the ready-to-drink alcohol market with newness."
Cortney Moore / FOX Business
“Playboy Gets in on the Hard Seltzer Game With New Play Hard Line of Vodka Soda Beverages”
Chris Mench / Men's Journal
"Crafted with gluten-free vodka, sparkling water and all-natural flavors, PLAY HARD is a standout product with a playful spirit. PLAY HARD seeks to fill the void in premium RTDs and invites consumers to indulge in life's pleasures."
Miami Living
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PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD VODKA SELTZER
PLAY HARD
